“I suspect Apple removing it is partly recognizing their new status and partly a rejection of the critique that their success stems from a cult of branding. “Now that Apple is on top, nobody needs the logo to recognize them,” said William Hogben, CEO of Futureproof Retail. Another brilliant move that subtly reinforces that Apple rules and it is the customer who matters.” You know how powerful the Apple brand is when the logo does not need to be seen. Apple Stores in Memphis, Shelby 38113 Apple Stores in Millington. Special pricing available to qualified customers. Apple Store Saddle Creek 7615 W Farmington Blvd Germantown, TN 38138. “The lack of the Apple logo on display is telling. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Herman, founder and retail design strategist at Gustie Creative. “Interesting that Apple looks to be moving closer to an aspirational lifestyle company as Amazon is moving into brick-and-mortar and will open its second store in Southern California,” said Karen S.
Others saw going logo-free as indicating, among other things, a measure of confidence that onlyh a company like Apple is allowed. Consumer Electronics Computer & Equipment Dealers Computers & Computer Equipment-Service & Repair. I was met within 10 feet of the door by the most helpful mindreading staff person. What improvement should be made? There needs to be a major refresh on the training of the employees helping consumers.” Just picked up the new iPad on the first day available. “The massive screen is striking in an empty store, but Apple Stores are rarely empty and Apple would not want the stores to be empty. “The missing logo is a huge misstep,” said Camille Schuster, PhD., president of Global Collaborations, Inc. “As retailers try to differentiate their brick-and-mortar stores from an online experience, it seems as though Apple has decided to replicate their online experience in the physical world.” “From a design and environmental point of view strikes me as extremely underwhelming,” wrote Adrian Weidmann, principal at StoreStream Metrics.
“As it stands now, you can slap a Crate & Barrel name anywhere in the front and it stops being a retail brand element for Apple.” “By excluding the logo Apple is welcoming other brands to appropriate the look and feel of Apple retail locations,” said Carlos Arámbula, vice president of Hispanic Marketing, R&R Partners, MarcasUSA. The design changes were controversial among the industry insiders of the RetailWire BrainTrust in an online discussion last week.
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